© 2018 Anastasia Aileen Halim. All Rights Reserved. 

UNITÉ

Branding Identity

BACKGROUND

Unité is a non-profit organization that promotes awareness of water and culture for local communities. This is a group project that ties our individual personal principle and water related problems. Our group focused on the issue of Water & Culture to bring unity to the world.

OUR GROUP INTENTION

How can we influence cooperation with human nature to leave a legacy that promotes respect, unity, and harmony

IDENTITY PROCESS

We want our logo to convey the core value of our group intention. Coming up with different approach to the logo combining typography and shapes, we finalized our logo with the combination of the initial letter U and puzzle pieces. The water droplet can be seen as a secondary shape formed within the negative space. Each color representations are orange for people/culture, blue for water, and purple for harmony.