© 2018 Anastasia Aileen Halim. All Rights Reserved. 

BRANDING IDENTITY

LOGO WORKS

ARRUTARA

Branding

BACKGROUND

Arrutara is a software security intel company that recently launch to serve a military division in Jakarta, Indonesia.  The brand name came from the abbreviation of Andromeda Biru Nusantara, and was chosen as the primary brand name to be more approachable internationally. 

To emphasize the security aspect of this company, the final logo display an icon-like shield made out of computer circuit pattern. The dark blue as background color is to represent the significant importance of the business, while the gold color used for the main icon represents credibility of its service. 

ICCC

Branding & Event Assets

BACKGROUND

For its first church anniversary, ICCC (Indonesian Christian Community Church) wanted to update their visual identity to be more approachable, and ultimately inviting new members to the church. The relaunching of the new brand was extended to creating events collateral as well as its website. 

ICCC wanted to revamp their logo to use less biblical imagery reference to appeal to those who are outside of the church. I came up with multiple drafts that incorporate the idea of connection, before we finalized the final option. The new logo derived from ICCC abbreviation where the dot of i represent an individual, and the C's represent a ripple effect to convey connection within self and others. 

JET INDONESIA LESTARI

Branding

BACKGROUND

Jet Indonesia Lestari, JIL, is one of the leading aviation distributors in Southeast Asia. JIL partnered up with Jet International to distribute aircraft parts and security system to government owned military divisions. The company’s goal is to provide a fast and efficient delivery of quality products. 

JIL had its old logo for more than 10 years, illustrating an aircraft fan and its acronym. The challenge of redesigning JIL logo was to make the brand modern and relevant to their current customers while still feature an easily recognized aviation shape. 

PT. JET INDONESIA LESTARI

Old Logo

New Logo