© 2018 Anastasia Aileen Halim. All Rights Reserved. 

AERIS

Beauty Packaging

BACKGROUND

Aeris is a beauty brand that focus on quality and timeless make up applicator products. The brand partnered with World Harvest to promote better access of education. Adhering to the company values, the packaging design for their make up brushes feature a classic and simple earthy tone that is relevant to their target beauty consumers while maintaining cordial attributes as a part of their brand philosophy. 

PREMIUM & SEASONAL PACKAGING

The premium packaging features additional brushes, and Aeris wanted to have similar approach of their other packaging with a subtle highlight promoting higher price point. Seasonal packagings adhere to the product's theme and benefit, to increase buzz within Aeris brand and keep up with customer's interest.